'Cupcakes' was founded and is run by Heather White and Lori Joyce, two best friends who grew up together in Victoria on Vancouver Island. Heather and Lori were just twenty-seven years old when they turned their sweet dream of starting a business together into a dream come true. Both having a background in sales, Heather and Lori have worked for various companies dealing with everything from fashion to wastewater treatment. In the Fall of 2001 the girls found themselves working together in New York around the time of the tragic events of September 11th. They even did business daily at Ground Zero. Ironically, amongst darkness and devastation Heather and Lori were inspired to finally realize their dream. It was time to go solo and it was clear to them what their new venture would be. Their business had to be light, it had to be fresh and it had to be fun, a return to simpler times. There was no question, it had to be, Cupcakes. Cupcakes' nostalgic trademark colors like perfect icing pink, soft vanilla and rich chocolaty brown punctuate their simple awning and interior. Once drawn inside by the familiar, softly sweet aroma, you are instantly tempted by an array of irresistible confections from the classic 'Sweet Sixteen' (vanilla cake with pink icing and pastel sprinkles) to the sinful 'Lava Flow' (chocolate cake with cream cheese icing and an injection of raspberry) yummm!
Since the opening of its first store on Denman in 2002, Cupcakes has expanded to include two more locations--the first at 2887 West Broadway and the second being in North Vancouvers' Edgemeont Village. With raving loyal customers across the lower mainland, the damand for frasnchising has become even more obvious. Therfore, Heather and Lori have plans to venture even further with new store locations in Calgary, Victoria, and Langely.
With this unique and scrumptious brand of retro cakes and cupcakes, the team at Cupcakes are busy providing a various selection for all special occasions such as weddings, birthdays, bridal parties and corporate events. You ask yourself why is Cupcakes such a hit? 'because, everyday is a celebration!'
